Establish a Cohesive, Branded LookĪbout 60% of brands use the same filters in all of their images. Here are a few Instagram strategies you can use to make your grid view stand out and help it attract new followers and new customers alike. Instagram is all about the visual, so the grid is something you should keep in mind. It’s a key part of having a visually appealing profile. The Instagram grid view can be hugely important because it’s what people will see when they visit your profile.Ī strong grid view can encourage them to click on your bio link or check out more of your on-platform content, enticing them to learn more about you. This is true for both desktop and mobile, though the space between the posts is almost non-existent on mobile, as you can see in the image below. Instagram users see each post in rows of three, lined up side by side. The Instagram grid view is what people see when they look at your profile at once-not just a single post-seeing all your individual content lined up together. In this post, we’re going to look at specific strategies for how you can rock your Instagram grid view to attract new followers and customers. With the right strategies and scheduling tools in place, though, social media managers can easily create individual posts that perform well and also fit into a larger scheme of a cohesive, appealing grid view. Most brands completely forget about how their content looks all together when users visit their profile and check out that grid view. Sometimes, however, we end up focusing exclusively on each individual post, paying attention to every tiny detail-but forgetting about the big picture. You’re working to create engaging, stunning images and videos that will capture user attention in the feed and Stories alike.

If you’re like the majority of marketers, the answer to this question is the visual content, of course. What do you focus on most for your Instagram social media strategy?

Instagram 9 image grid